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Although they are vastly different in design, and use of the rhetorical situation, both ads were successful at getting people to share, talk, and think about them and the brands they represent. Ethos, Pathos, & Logos 22. Now you identify which rhetorical device… Ethos, Pathos, & Logos 23. Old Major’s speech Ethos, Pathos, & LogosRevisit Old Major’s speech and answer the following2.Identify the rhetorical appeals3.Quote each passage that can be identified as ethos, pathos, or logos4.Explain how each is ethos, pathos or logos. In addition to making use of pathos, the author must establish her credibility (ethos) and must supply reasons and evidence (logos) in support of her position.

For classwork purposes only. Name: Period: Pathos Logos Ethos Commercials 1. Airport Commercial: Ethos Pathos or Logos Why? The reason this is pathos is because it evokes sadness throughout the video, and it gives off a gloomy tone/ mood, the mere fact that it is a child 2. Some advertisers use only pathos in advertisements and avoid having to try to convince us with logic (logos) or trustworthy endorsements (ethos). Logos is an appeal to our abilities to use logic and reasoning — or in other words, persuading with logic . Ethos, Pathos, and Logos Summation Pathos, ethos, logos were defined by Aristotle hundreds of years ago, but they’re as relevant today as they were in Ancient Greece.

Ethos, Pathos, and Logos in Advertising Examples of Ethos 1. A recent Infiniti commercial featured Steph Curry.

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Ethical appeal) Persuading your audience by convincing them that your protagonist is credible. Pathos (a.k.a. Emotional appeal) Persuading your audience by appealing to their emotions.

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Keywords: triad of ethos, pathos, logos, visual rhetoric, television commercials, binary opposition, dating, internet, Barthes, Lévi-Strauss. Single activities have of public speaking with regards to Ethos, Pathos, Logos and the history of Rhetoric. Project Management | Commercial Communication | Event | Community av L Honkavuo · 2014 · Citerat av 6 — Gestaltningen av tjänandets ethos i vårdledarskap öppnar för nya diskurser, riktningar Aristoteles en detaljerad konstruktion av triaden ethos-logos-pathos varav ethos är den första gestalten av commercial organizations.

Pathos (a.k.a. Emotional appeal) Persuading your audience by appealing to their emotions. Logos (a.k.a. Logical appeal) Persuading your audience by using facts, logic, or reason. Ethos, Pathos and Logos in Advertisement and Film Whether you know it or not, advertisements and films are subtly persuading you in order to achieve a particular goal.
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That doesn’t mean it can’t be useful at all, but the way they explain it to be useful and amazing is a little extreme. Since this advertisement Ethos, Pathos, and Logos in Advertising Effective integration of ethos, pathos, and logos function together to sway the opinion of the audience. In sports advertising, ethos relies on well-established and famous athletes to lure potential customers to purchase certain products.

Ethos means the credibility of the person making the argument — or in other words, persuading with a person's good reputation or trustworthiness. (Hint for remembering the term: "Ethos" is like "ethical," and if someone is ethical, then they have good morals and we trust them.)If someone has good ethos, it means that we respect them and we will be more willing to believe what they say. This pathos commercial reveals that Coldwell Banker partners with a dog rescue organization.
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The Under Armour commercial shows Ethos because it has Dez Bryant in it, who is a All-Pro wide receiver for the Dallas Cowboys. 2. The B1G commercial for Ohio State shows Pathos because it is logos, pathos, ethos Ethos, Logos, Pathos: Three Ways to Persuade by Dr. John R. Edlund, Cal Poly Pomona Over 2,000 years ago the Greek philosopher Aristotle argued that there were three basic ways to persuade an audience of your position: ethos, logos, and pathos Ethos: The Writer’s Character or Image The Greek word ethos is related(связанные) to our word ethics or ethical, but I do not own the music on the video. For classwork purposes only.

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